The Promised Land

2025.09.26.

Life is hard. That’s not a cliché; it’s an everyday reality. We struggle with a thousand problems day in and day out: the bills never seem to get smaller, workplace stress never fades, clients keep getting dumber, the baby won’t sleep, your back aches more and more, and the neighbor is drilling again at eight o’clock on Saturday morning.

We just want everything to go a bit smoother, for our troubles to solve themselves. If not all of them, then at least one or two. To not have to fight for everything, all the time.

It is a fundamental part of the human condition that the constant presence of our problems and our desire for a solution define our daily lives simultaneously. This wouldn't be an issue in itself, but these problems are piling up, slowly crowding everything else out of our lives. This, in turn, creates a massive market: economic growth theories, social innovations, and religious narratives all try to answer the same question: how can we manage the hardships of daily life and make the promise of a "better life" attainable?

Because the truth is, we cannot defeat most of our problems; we cannot master them.

No matter how hard we try to lose weight, the breakthrough never comes—or if it does, those last few pounds cling to us stubbornly. After four weeks at the gym, we don't become lean and muscular; we just get tennis elbow or maybe some muscle soreness. The big career breakthrough doesn't arrive, we don't get rich, and the love of our life doesn't just walk up to us in the Lidl parking lot saying, "Sorry, I think you’re the one."

Even though you wore your nicer tracksuit.

You’ve slaved away enough; you’ve done everything you could; you can’t carry any more. But you want things to be better for you, too. After all, the neighbor is thinner, that former classmate looks more youthful, what could that 25-year-old kid on the cover of Forbes possibly know, and that guy on the billboard is just so buff...

You want to be Top Tier, too!

So, there are all those weight-loss pills guaranteed to melt the pounds off. The latest dietary reform that will save your life forever—be it keto, paleo, intermittent fasting, or whatever else. There are the powders and the shakes that we know will make you muscular faster, because just look at those girls on Instagram.

If it worked for them, it’ll work for you, for me too!

And then there’s the lottery, which can make you a billionaire in an instant. The casino, tempting you with the promise of quick riches. If not that, then AI, the latest miracle business, an EU grant, or a startup investor—because these bring not just money, but a movie-worthy vision of success. Fast, if not easy.

And if one doesn't work? You have to try another, or another one after that. Because the person who wants to lose weight will buy the latest miracle cure over and over again. Why? Because they want to believe in it. To believe that this time, finally, it’ll actually work.

And who would dare to say no, it doesn't work! It’s hard to peddle the promise of hard work. "There is no miracle cure" is not a popular message. (There is one, but it’s not in the pill, and it’s not in the secret recipe.)

This message is like telling a child: there’s no Santa, no Easter Bunny. Actually, it was always Mom and Dad who brought the gifts. Taking away faith, the hope for an easier life, is a thankless role.

Someone has tried it before. The hardships of life have been the subject of study since ancient times. Throughout history, humans have constantly sought narratives that offer quick and easy solutions to problems.

And those who tried something else? Who gave a net instead of a fish?

We know what happened to him; not a great example. Nobody wants to get crucified...

But I know that YOU can succeed too! That’s why, starting in October, I’m launching a new project: I’m bringing the Promised Land to everyone.

In the first round, available in one-kilogram and five-kilogram packages.